Build Your Practice with PL Promise

Resources to Help You Grow Your Life Insurance Business

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The Power of Pacific 

Life insurance is a long-term promise. Here are some important reasons to consider PL Promise from Pacific Life.

More Than a Promise

Life insurance is a long-term promise. Backed by the financial strength of Pacific Life, PL Promise products provide affordable death benefit protection and more.

PL Promise Term
PL Promise GUL

Explore the Ways Pacific Life Can Help You

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Products
Clients often need more than just death benefit protection. Our competitive and flexible life insurance products help meet other important financial goals.
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Underwriting
Applications don’t have to be complicated! Simply apply and let us do the rest with our streamlined underwriting and all-digital process.
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Insights
Explore our quick-read articles packed with ideas and insights to help inspire your next move.
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Practice Management
Discover ideas, solutions, and practice management tools that can help grow client relationships and unlock new opportunities.
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Social Media Tools
Leverage our tools to help sharpen your social media skills, expand your reach, and spark meaningful connections.
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Financial Ratings and Service Awards

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#1 in Life Insurance Distribution Partner Satisfaction

The JD Power 2026 U.S. Life & Annuity Distribution Partner Experience Study measures independent financial professionals’ satisfaction with the company whose products they sell. Visit jdpower.com/awards for more details.

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Best Overall
Life Insurance Company of 2026

Pacific Life named Best Overall Life Insurance Company by Forbes Advisor for 2026. Valentine, A. "8 Best Life Insurance Companies of 2026." Forbes Advisor, January 7, 2026.

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Ethisphere Institute's World's Most
Ethical Companies®

Pacific Life has been named one of the 2026 World's Most Ethical Companies® by the Ethisphere Institute based on the Ethisphere Institute’s Ethics Quotient®. “World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC.

We're Here to Help!

Reach out to your Broker General Agency (BGA) or contact us directly:

PL Promise Sales Desk
(888) 900-9777
LynInternalSales@PacificLife.com

For contracted BGAs and producers, access Producer Bay (login required).

The primary purpose of life insurance is death benefit protection.

In order to sell life insurance, a financial professional must be a properly licensed and appointed life insurance producer.

¹Forbes Advisor “Best Life Insurance Companies 2026”. 1/11/26. Forbes Advisor is not an affiliated company of Pacific Life Insurance Company.
2VitalSales Suite, a product of EbixExchange. As of August 1, 2024. EbixExchange is not an affiliated company of Pacific Life Insurance Company.
3From 2018-2026, Ethisphere Institute named Pacific Life one of World’s Most Ethical Companies based on its compliance and ethics program, corporate citizenship, culture of ethics, corporate governance, and leadership, innovation, and reputation: https://www.pacificlife.com/press-releases/pacific-life-named-one-of-worlds-most-ethical-companies-for-ninth-consecutive-year.html. Ethisphere Institute is not an affiliated company of Pacific Life Insurance Company.

This website is intended for financial professional use only. If you are not a financial professional, please visit our public website www.PacificLife.com.


PL Promise Products: PL PROMISE TERM level premium term life insurance (Form series P16LYT and S16LYT10, S16LYT15, S16LYT20, S16LYT25, or S16LYT30, varies based on level premium period chosen and state of policy issue). PL PROMISE CONVERSION UL universal life insurance (Form series P17LYCUL, varies based on state of policy issue) with no-lapse guarantee available upon conversion from PL PROMISE TERM. There are circumstances in which converting the client’s existing life insurance can benefit the client. As a life insurance producer, it is your responsibility to provide the client with detailed information as to how a conversion may affect the client’s plan of insurance. Clients should be advised to make a careful comparison of the costs and benefits of the existing policy and the proposed policy to determine whether conversion is the right decision for the client. PL PROMISE GUL no-lapse guarantee universal life insurance (Form series P18PRUL, S18PRUL, varies based on state of policy issue).

Pacific Life is a product provider. It is not a fiduciary and therefore does not give advice or make recommendations regarding insurance or investment products.

Pacific Life Insurance Company is licensed to issue insurance products in all states except New York. Product/material availability and features may vary by state. 


Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company. Look to the strength of the insurance company with regard to such guarantees because these guarantees are not backed by the independent broker/dealers, insurance agencies, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the issuing company. 
Life insurance is subject to underwriting and approval of the application and may incur monthly policy charges.

 

LIfe insurance is subject to underwriting and approval of the application and may incur monthly policy charges.

Pacific Life Insurance Company is located in Omaha, Nebraska.